Since 2003, we’ve used food-grade ingredients to create high-performance personal care products with clean, good-for-you formulas.
Our products are made by makers, & made with love.
We’re committed to helping every human get healthy hydrated hair, and to helping end ashiness worldwide. ;o)
We believe in ‘nutritional density’ in hair care: using natural ingredients that pack a nourishing punch! We believe in educating our customers about the power of natural ingredients for wellness & health. And we believe in affirming our customers and the many beautiful textures that we represent.
We promise to always create uncompromising formulas that nourish and celebrate kinks, coils, locs, and curls.